Welcome to a transformative journey where success takes on dual dimensions.

I am a seasoned corporate leader with a rich history of over three decades, and I am thrilled to guide you through the realms of Corporate Wellness and Entrepreneurial Strategy.

In a world where holistic well-being and strategic empowerment coalesce, my mission is to elevate both large organizations and visionary entrepreneurs to unparalleled heights.

Entrepreneurial Strategy

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Embark on a journey of entrepreneurial excellence where your passion meets strategic prowess. I understand that the heart of entrepreneurship lies in the founder's unwavering passion.

My Entrepreneurial Strategy Services are crafted to translate that passion into a well-defined business plan, robust market strategy, and a path to financial success.

From Ideas... to Startups... And beyond...
Everything starts with an idea!
Ready to Launch Your Side Hustle?

Embarking on the entrepreneurial journey is exhilarating, but uncertainties can hold you back. If you're questioning the viability of your innovative concept, you're not alone.

My comprehensive validation services are tailored to address your doubts and provide clarity on the potential of your business idea.

With my expertise, you can confidently navigate the path to startup success, ensuring your idea has the foundation it needs to thrive in the market.

Ready to Launch Your Side Hustle?

Marketing Strategy and Campaigns

With my Marketing Strategy and Campaigns services, I'm here to collaborate with you on crafting effective marketing strategies and roadmap campaigns to elevate your brand and drive success.

Effective marketing is essential for standing out from the crowd and capturing the attention of your target audience.

That's where I come in.I specialize in working closely with startups to develop tailored marketing strategies that align with their unique goals, target audience, and industry dynamics.

Operational KPI's and Financial Advisory

With my Operational KPI's and inancial Advisory services, we'll focus on understanding your startup's current challenges, goals, and areas of opportunity.

During our discussion, we'll review your startup's objectives, examining whether you're aiming for rapid growth, improved profitability, or market expansion.

We'll also assess your existing operational KPIs and financial health by analyzing key reports such as income statements and balance sheets.

Market Research and Roadmap Development

With my Market Research and Roadmap Development services, I'm here to provide you with the knowledge and guidance you need to thrive in today's competitive business landscape.

I specialize in supporting startups with relevant market research tailored to their unique needs. By conducting thorough market analysis, I'll help you gain a deeper understanding of your target audience, industry trends, competitive landscape, and potential opportunities.

Comprehensive Idea Assessment

I'll work closely with you to thoroughly evaluate your ideas. This involves analyzing various factors such as market trends, consumer preferences, competitive landscape, and potential challenges. Through detailed assessment, we'll identify which ideas hold the most promise and align with your goals.

Market Research and Analysis

Understanding your target market is crucial for success. I'll conduct in-depth market research to gauge the demand for your proposed product or service. This includes identifying your target audience, assessing market size, studying competitors, and uncovering emerging trends. Armed with this valuable insight, you'll be better equipped to make informed decisions.

Feasibility Studies

Not all ideas are feasible or practical to implement. I'll conduct feasibility studies to assess the technical, financial, and operational feasibility of your concepts. By identifying potential hurdles and risks early on, we can develop strategies to mitigate them and increase the likelihood of success.

Prototype Development

Sometimes, creating a prototype is essential to validate your idea and garner feedback from potential users or investors. I'll assist you in developing prototypes or minimum viable products (MVPs) to demonstrate your concept's functionality and gather valuable insights for further refinement.

Validation Metrics and Criteria

Establishing clear validation metrics and criteria is crucial for measuring the success of your ideas. I'll help you define key performance indicators (KPIs) and benchmarks to track progress and make data-driven decisions throughout the validation process.

Actionable Recommendations

Based on the findings of the assessment and validation process, I'll provide you with actionable recommendations and strategic insights. Whether it's pivoting your idea, refining your value proposition, or adjusting your market approach, I'll guide you towards the most promising path forward.

Transform your entrepreneurial vision into a thriving reality.

Explore my Entrepreneurial Strategy Services and embark on a strategic journey towards startup success.

Connect for Strategic Guidance and Propel Your Startup Forward.

Corporate Wellness

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Welcome to a transformative approach to corporate wellness. I understand that a healthy, engaged workforce is the cornerstone of organizational success.

My Corporate Wellness Consultation Services go beyond traditional approaches, utilizing cutting-edge tools and methodologies to enhance well-being across your entire organization.


Wellness Compass Measurement

I employ the Wellness Compass, a unique tool meticulously crafted to measure employee wellness across the eight dimensions influencing stress and anxiety. This comprehensive assessment provides a nuanced understanding of your workforce's well-being landscape.


Digital Dashboard Presentation

The gathered data is meticulously analyzed and presented through an intuitive digital dashboard. This dashboard offers a holistic view of the State of Wellness across your organization, allowing you to explore insights across locations, departments, hierarchies, age groups, and more.


Strategic Wellness Initiatives

Armed with insightful analytics, I collaborate with your organization to design new or enhance existing employee wellness initiatives. My goal is to create targeted strategies that address specific well-being needs, fostering a healthier and more resilient workforce.


Periodic Impact Assessments

The journey towards well-being is an ongoing process. My services include periodic assessments to ensure constant monitoring and impact assessments. This iterative approach allows us to adapt and refine wellness strategies for continuous improvement.

Holistic Measurement

The Wellness Compass provides a comprehensive evaluation, considering the multifaceted nature of employee well-being.

Actionable Insights

The digital dashboard transforms complex data into actionable insights, facilitating informed decision-making at all organizational levels.

Tailored Initiatives

My analytics-driven approach ensures that wellness initiatives are tailored to address the specific needs of different segments within your organization.

Continuous Improvement

Through periodic assessments, I guarantee continuous improvement by adapting wellness strategies to meet evolving organizational needs.

Embark on a journey where well-being is not just a goal but a continuous pursuit.

Explore my Corporate Wellness Consultation Services and transform your organization into a hub of vitality, productivity, and resilience.

Schedule a Consultation to Begin Your Well-being Transformation.

Online Courses on Holistic Wellness

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Starting 1st of March - we have moved our courses to UDEMY.

Leverage Leadership Legacy! Three Decades of Excellence.

Embark on a journey guided by a legacy of leadership excellence that spans over three decades. I am Ajay Mahajan, the architect of transformative projects, a strategist in corporate boardrooms, and a passionate advocate for holistic well-being. Am also the Founder Director of CREX - a company incorporated in 2006, and working in the space of People Initiatives.

An accomplished corporate leader, I have over three decades of experience in various industries, including holding leadership roles in several prominent organisations such as Microsoft Corporation, The World Bank, GIZ, Delhi Government, Crompton Greaves, the Sagem-Orga Smart Chip Joint Venture (SAFRAN).

In recent years, my focus has shifted towards holistic wellness, and I have developed a deep understanding of the unique challenges that employees face when it comes to maintaining their physical, mental, and emotional well-being.

I am skilled in creating and leading wellness initiatives that foster a culture of well-being, increase employee engagement, and improve overall organisational health.

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As an Holistic Wellness Specialist, I have a passion for promoting and cultivating holistic wellness in the workplace. With over seven years of experience in employee wellness, my expertise lies in designing and implementing comprehensive wellness programs that address the needs of employees across all levels and departments.

The Employee Wellness Assessments and the State of Wellness Reports - created by me, enable organisations to measure and enhance the holistic wellness of their employees, ultimately creating a healthier and more productive workforce.

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My expertise in corporate leadership and holistic wellness allows me to help organisations achieve their employee wellness-related goals and objectives. I possess strong communication skills and the ability to collaborate with cross-functional teams to ensure the successful implementation of wellness programs.

Additionally, I have experience in conducting needs assessments, developing program strategies, and measuring program outcomes to continuously improve and refine the wellness initiatives.

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Social Sector Image


  • Social Safety Net - Delhi
  • PDS (Smart Card based Ration Cards) - Kerala
  • Social Security Disbursement - Goa
  • Women's Dairy Cooperative Management - Rajasthan
Transport Sector Image


  • Driving Licence Automation - Gujarat, Goa
  • Transport Department Automation - Madhya Pradesh, Sikkim
  • Excess Fare Train Ticketing - Mumbai

Defence Sector Image


  • Defence Canteens Automation Project (4000+ outlets) - All India
  • Dockyard Security, Time Management Automation - Vizag
  • Defence Clubs Automation - Various

Health Sector Image


  • Bhopal Memorial Hospital & Research Centre - MP
  • RSBY (Hospital Transaction Management System) - All India
  • (Medic) Multi Discipline Healthcare System for Doctors - Product
  • E C H S - Design
Banking Sector Image


  • Microfinance Platform - Private Bank
  • Electonic Purse Solution - Private Deployments
  • BankworkS for Banking Workshops - Private Portal
ID & Other Sector Image


  • Opium Farmers Crop management - Rajasthan, MP, & UP
  • Fishermen's ID - Gujarat
  • Borewell Sanitation - AP
  • The Wellness Initiative - Corporate Wellness

Key Milestones

  • Successfully architected and deployed more than 40 Statewide / Nationwide projects across multiple domains.
  • Conceptualised, Designed, Built and Implemented the World's Largest Retail Store Automation Project using Smart Cards covering 4000+ locations and all serving and retired Indian Defense Services personnel and their families.
  • Led many other major Smart Card projects such as the Gujarat Driving License (Worlds first Biometric enabled Smart card based DL), Madhya Pradesh Transport System, Goa Social Security Card, Sikkim transport, Gujarat Fishermen ID, Opium Cultivators project, etc which were pioneering projects of their kinds and were the first to use Biometrics for ID of the common man.
  • As the Technology Consultant for the Delhi Government from World Bank; I have architected a convergence framework that streamlines the delivery of State Welfare benefits to the underprivileged.

  • Part of the core technology team constituted by the Registrar General of India (RGI) for defining the smart card technology solutions for the MNIC National ID card.
  • Part of the core technology team constituted by NIC for defining the SCOSTA OS specifications.
  • Member of the International Jury for the Sesame Awards - CARTES-2014 Paris, CARTES-2013 Paris, CARTES-2012 Asia, CARTES-2012 Paris - the most prestigious Smart Card show worldwide.
  • Besides this, have also been instrumental in setting up a country-wide network of alliances and project operations offices for these projects.
  • Moderator of the Largest Smart Cards Group on LinkedIn which has more than 15,500 Smart Technologies professionals from around the world as members.


Articles & Whitepapers


  • Decoding Human Excellence
  • Harnessing Internet of Things in Rural India
  • The 8 Dimensions of Wellness - Handbook
  • Multiple articles on Mental Health & Wellness
Pro Bono Initiatives


  • IMPACTNOW - Initiatives that impact the Social Fabric
  • ASHRA - Accretion of Social Health & Rehabilitation Action
  • NFAC - National Forum for Action on Convergence
  • AWE - Association of Women Entrepreneurs








World Bank












Delhi Government














Shanti Sahyog


Crompton Greaves


Conversations can lead to possibilities.

Calling on aspiring entrepreneurs to connect for insights into Entrepreneurial Strategy. Let my be your guide/mentor in crafting effective business strategies and mastering project management. Together, let's navigate the dynamic landscape of entrepreneurship and unlock the full potential of your startup journey.


For businesses seeking transformative wellness solutions, I invite you to schedule a consultation. Discover how my Corporate Wellness services can profoundly benefit your organization, fostering a culture of well-being and elevating employee engagement. Your journey to a healthier, more productive workplace begins here.


Or, use the form below to initiate a conversation.