Welcome to a transformative journey where success takes on dual dimensions.

I am a seasoned corporate leader with a rich history of over three decades, and I am thrilled to guide you through the realms of Corporate Wellness and Entrepreneurial Strategy.

In a world where holistic well-being and strategic empowerment coalesce, my mission is to elevate both large organizations and visionary entrepreneurs to unparalleled heights.

Corporate Wellness

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Welcome to a transformative approach to corporate wellness. I understand that a healthy, engaged workforce is the cornerstone of organizational success.

My Corporate Wellness Consultation Services go beyond traditional approaches, utilizing cutting-edge tools and methodologies to enhance well-being across your entire organization.


Wellness Compass Measurement

I employ the Wellness Compass, a unique tool meticulously crafted to measure employee wellness across the eight dimensions influencing stress and anxiety. This comprehensive assessment provides a nuanced understanding of your workforce's well-being landscape.


Digital Dashboard Presentation

The gathered data is meticulously analyzed and presented through an intuitive digital dashboard. This dashboard offers a holistic view of the State of Wellness across your organization, allowing you to explore insights across locations, departments, hierarchies, age groups, and more.


Strategic Wellness Initiatives

Armed with insightful analytics, I collaborate with your organization to design new or enhance existing employee wellness initiatives. My goal is to create targeted strategies that address specific well-being needs, fostering a healthier and more resilient workforce.


Periodic Impact Assessments

The journey towards well-being is an ongoing process. My services include periodic assessments to ensure constant monitoring and impact assessments. This iterative approach allows us to adapt and refine wellness strategies for continuous improvement.

why me

Holistic Measurement

The Wellness Compass provides a comprehensive evaluation, considering the multifaceted nature of employee well-being.

Actionable Insights

The digital dashboard transforms complex data into actionable insights, facilitating informed decision-making at all organizational levels.

Tailored Initiatives

My analytics-driven approach ensures that wellness initiatives are tailored to address the specific needs of different segments within your organization.

Continuous Improvement

Through periodic assessments, I guarantee continuous improvement by adapting wellness strategies to meet evolving organizational needs.

Embark on a journey where well-being is not just a goal but a continuous pursuit.

Explore my Corporate Wellness Consultation Services and transform your organization into a hub of vitality, productivity, and resilience.

Schedule a Consultation to Begin Your Well-being Transformation.

Entrepreneurial Strategy

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Embark on a journey of entrepreneurial excellence where your passion meets strategic prowess. I understand that the heart of entrepreneurship lies in the founder's unwavering passion.

My Entrepreneurial Strategy Services are crafted to translate that passion into a well-defined business plan, robust market strategy, and a path to financial success.


Idea Validation

Ideas are abundant, but their viability is the key. I help you navigate from concepts to reality by validating your ideas. My expertise ensures that your innovative concepts can be effectively transformed into a saleable product or service.


Operational KPIs and Financial Advisory

Monitoring operational Key Performance Indicators (KPIs) and financial reports is critical for sustainable growth. I provide advisory services covering business development, marketing strategies, and financial insights. My goal is to empower your startup with informed decision-making.


Market Research and Roadmap Development

Knowledge is power. I support startups with relevant market research, aiding in the development of a comprehensive roadmap. This roadmap becomes your guiding light, steering your venture towards success.


Marketing Strategy and Campaigns

In the dynamic landscape of startups, effective marketing is non-negotiable. I collaborate on crafting marketing strategies and roadmap campaigns to ensure your brand is effectively positioned in the market.


HR Organization and Talent Development

Nurturing the human aspect of your startup is vital. I assist in developing your HR organization, defining roles and responsibilities, and measuring performances. My support extends to helping you build and expand your team with the right talents.

why me

Passion to Reality

I specialize in turning entrepreneurial passion into actionable strategies and plans.

Holistic Advisory

Covering aspects from idea validation to HR development, my services provide comprehensive support for your startup's journey

Experienced Guidance

Benefit from the guidance of a seasoned professional with a proven track record in startup development and growth

Tailored Solutions

Each startup is unique. My advisory services are tailored to address the specific needs and challenges of your venture.

Transform your entrepreneurial vision into a thriving reality.

Explore my Entrepreneurial Strategy Services and embark on a strategic journey towards startup success.

Connect for Strategic Guidance and Propel Your Startup Forward.

Leverage My Leadership Legacy
Three Decades of Excellence

Embark on a journey guided by a legacy of leadership excellence that spans over three decades. I am Ajay Mahajan, the architect of transformative projects, a strategist in corporate boardrooms, and a passionate advocate for holistic well-being. Am also the Founder Director of CREX - a company incorporated in 2006, and working in the space of People Initiatives.

An accomplished corporate leader, I have over three decades of experience in various industries, including holding leadership roles in several prominent organisations such as Microsoft Corporation, The World Bank, GIZ, Delhi Government, Crompton Greaves, the Sagem-Orga Smart Chip Joint Venture (SAFRAN).

In recent years, my focus has shifted towards holistic wellness, and I have developed a deep understanding of the unique challenges that employees face when it comes to maintaining their physical, mental, and emotional well-being.

I am skilled in creating and leading wellness initiatives that foster a culture of well-being, increase employee engagement, and improve overall organisational health.

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As an Holistic Wellness Specialist, I have a passion for promoting and cultivating holistic wellness in the workplace. With over seven years of experience in employee wellness, my expertise lies in designing and implementing comprehensive wellness programs that address the needs of employees across all levels and departments.

The Employee Wellness Assessments and the State of Wellness Reports - created by me, enable organisations to measure and enhance the holistic wellness of their employees, ultimately creating a healthier and more productive workforce.

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My expertise in corporate leadership and holistic wellness allows me to help organisations achieve their employee wellness-related goals and objectives. I possess strong communication skills and the ability to collaborate with cross-functional teams to ensure the successful implementation of wellness programs.

Additionally, I have experience in conducting needs assessments, developing program strategies, and measuring program outcomes to continuously improve and refine the wellness initiatives.

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Social Sector Image


  • Social Safety Net - Delhi
  • PDS (Smart Card based Ration Cards) - Kerala
  • Social Security Disbursement - Goa
  • Women's Dairy Cooperative Management - Rajasthan
Transport Sector Image


  • Driving Licence Automation - Gujarat, Goa
  • Transport Department Automation - Madhya Pradesh, Sikkim
  • Excess Fare Train Ticketing - Mumbai

Defence Sector Image


  • Defence Canteens Automation Project (4000+ outlets) - All India
  • Dockyard Security, Time Management Automation - Vizag
  • Defence Clubs Automation - Various

Health Sector Image


  • Bhopal Memorial Hospital & Research Centre - MP
  • RSBY (Hospital Transaction Management System) - All India
  • (Medic) Multi Discipline Healthcare System for Doctors - Product
  • E C H S - Design
Banking Sector Image


  • Microfinance Platform - Private Bank
  • Electonic Purse Solution - Private Deployments
  • BankworkS for Banking Workshops - Private Portal
ID & Other Sector Image


  • Opium Farmers Crop management - Rajasthan, MP, & UP
  • Fishermen's ID - Gujarat
  • Borewell Sanitation - AP
  • The Wellness Initiative - Corporate Wellness

Key Milestones

  • Successfully architected and deployed more than 40 Statewide / Nationwide projects across multiple domains.
  • Conceptualised, Designed, Built and Implemented the World's Largest Retail Store Automation Project using Smart Cards covering 4000+ locations and all serving and retired Indian Defense Services personnel and their families.
  • Led many other major Smart Card projects such as the Gujarat Driving License (Worlds first Biometric enabled Smart card based DL), Madhya Pradesh Transport System, Goa Social Security Card, Sikkim transport, Gujarat Fishermen ID, Opium Cultivators project, etc which were pioneering projects of their kinds and were the first to use Biometrics for ID of the common man.
  • As the Technology Consultant for the Delhi Government from World Bank; I have architected a convergence framework that streamlines the delivery of State Welfare benefits to the underprivileged.

  • Part of the core technology team constituted by the Registrar General of India (RGI) for defining the smart card technology solutions for the MNIC National ID card.
  • Part of the core technology team constituted by NIC for defining the SCOSTA OS specifications.
  • Member of the International Jury for the Sesame Awards - CARTES-2014 Paris, CARTES-2013 Paris, CARTES-2012 Asia, CARTES-2012 Paris - the most prestigious Smart Card show worldwide.
  • Besides this, have also been instrumental in setting up a country-wide network of alliances and project operations offices for these projects.
  • Moderator of the Largest Smart Cards Group on LinkedIn which has more than 15,500 Smart Technologies professionals from around the world as members.


Articles & Whitepapers


  • Decoding Human Excellence
  • Harnessing Internet of Things in Rural India
  • The 8 Dimensions of Wellness - Handbook
  • Multiple articles on Mental Health & Wellness
Pro Bono Initiatives


  • IMPACTNOW - Initiatives that impact the Social Fabric
  • ASHRA - Accretion of Social Health & Rehabilitation Action
  • NFAC - National Forum for Action on Convergence
  • AWE - Association of Women Entrepreneurs








World Bank












Delhi Government














Shanti Sahyog


Crompton Greaves


Conversations can lead to possibilities.

For businesses seeking transformative wellness solutions, I invite you to schedule a consultation. Discover how my Corporate Wellness services can profoundly benefit your organization, fostering a culture of well-being and elevating employee engagement. Your journey to a healthier, more productive workplace begins here.


Calling on aspiring entrepreneurs to connect for insights into Entrepreneurial Strategy. Let my be your guide/mentor in crafting effective business strategies and mastering project management. Together, let's navigate the dynamic landscape of entrepreneurship and unlock the full potential of your startup journey.


Or, use the form below to initiate a conversation.